Body Gillette Labs

Portuguese rollout of the global Gillette Labs Body campaign across retail, OOH and digital.

About the project

I localised the global key visual and adapted the campaign across a wide range of formats while maintaining Gillette Labs’ strict visual guidelines.

Campaign Localisation · POS Design · OOH · Digital · Production

The campaign was translated across POS, retail installations, e-commerce, social and outdoor, adapting the same system to very different formats.

For the local OOH execution, I selected and retouched the ambassador image and created a new composition using the supplied global campaign assets.