Client

Mitsai

Packaging System Redesign

A new packaging system for Mitsai’s mouse range, designed as a pilot for the brand’s wider hardware portfolio.

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Mitsai mouse packaging in blue, green and red product tiers

About the project

I redesigned the existing packaging to create a more contemporary and premium visual presence while preserving the established product tiers and colour coding.

Packaging Design · Visual System · Art Direction

Mitsai red Xtreme mouse packaging

Built to scale

Using Mitsai’s “M” as the main graphic device, I created a flexible system designed to work across different products and categories.

Pilot concept — not taken into production.

Mitsai mouse packaging range with colour-coded product tiers