Client
Fairy
Não há casa sem Fairy
A year-long Fairy campaign built around a flexible visual system designed to evolve across different moments, formats and channels.
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About the project
Starting from the client’s “Não há casa sem Fairy” concept, I developed the key visual and helped extend it into seasonal executions throughout the year.
Key Visual · Art Direction · Campaign Design
Beyond the key visual
The system was adapted across OOH, digital and a wide range of retail materials while maintaining a consistent campaign identity.
For selected POS materials, I also designed the physical display concepts before technical development in 3D.
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Aldeias do Conhecimento
Logo
Mitsai
Packaging Rebrand
Gillette Labs
Body
NPLAY
Gaming Outdoor
Old Spice
Campaign Adaptation & POSM
Dodot
Campaign Adaptation & Retail Activation