Dodot VIP Promotion

A global Dodot VIP promotion adapted for the Portuguese market across retail, print and digital touchpoints.

About the project

Starting from the global key visual, I localised and adapted the campaign for Portugal, introducing selected visual changes and extending it across a wide range of formats.

Campaign Adaptation · POS · Digital · Print · Production

Dodot VIP promotion with a four-step participation guide

Making the promotion clear

I created the four-step visual journey used to explain the promotion, translating the app-based mechanic into a simple system that could work consistently across POS, print and digital.

Graphic concept and brand application for a large-scale retail activation.