JoaoTG

Based in Lisbon

Visual Designer

Client

Old Spice

Old Spice Christmas

Adaptation of Old Spice’s global Christmas campaign across the Portuguese retail environment.

Scroll to explore
Old Spice Christmas key visual featuring Santa and gift products

About the project

Using the global key visual and supplied campaign assets, I adapted the creative across a wide range of standard POS formats for the Portuguese market.

Campaign Adaptation · POS · 3D Visualisation · Production

Old Spice Christmas campaign adapted to retail panels and displays

Retail rollout

The campaign was translated across displays, crowners, wobblers, islands and other retail formats while maintaining the original global visual system.

Old Spice Christmas retail shelving and Santa display
Old Spice Christmas product display with Santa illustration
Old Spice Christmas display with a Santa character
Old Spice Santa-shaped freestanding retail display

DISCOVER MORE

Want to check more?
Discover other projects.

Fairy campaign on a station advertising panel

Fairy

Não há casa sem Fairy

Aldeias do Conhecimento identity over thermal pool imagery

Aldeias do Conhecimento

Logo

Mitsai mouse packaging in blue, green and red product tiers

Mitsai

Packaging Rebrand